Triple Hot Dog Cart Profits with Upsells
22. Sep, 2008 
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Hot Dog Cart Up-Sell Secrets
This is the difference between the men and the boys in the hot dog business. Mc Donald’s didn’t invent “Supersize Me” just for fun. This one tactic almost doubled their profits overnight.
Why?
Because there are really only three ways to build any business.
#1 Attract more customers – This is the one everybody concentrates on. It’s the most difficult of the lot and the most expensive.
#2 Increase customers frequency of purchase. Now we are talking. Loyalty programs, free samples and coupons work wonders. FACT: A customer who has bought a hot dog from you once (assuming it was a good experience) is 10 times more likely to purchase again than a normal passer by.
#3 Increase the volume of each transaction. Up sells! If the customer only ask for a hot dog for $1.50 you make $1.00 or so times 75 customers a day =$75 or minimum wage.
Here are just a few absolute winners…
Would you like a second dog for just .99?
Do you want the combo? Hot dog, chips and a soda only $3.95?
Oh but the way did you want a cookie for desert, their only a dollar?
Just these few could instantly double or triple your daily profits and it cost you NOTHING to try.
We have over 10 up sells that work like a charm boosting your average profit per customer to $3.50 each NET! So the same 75 customers earns you a cool $262 a day or about $90K a year.
Up sell ideas are endless… Make an irresistible offer and they cant refuse.
Next lesson… Bringing them back for more – How to get repeat customers
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